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IOC, TOKYO 2020
AUDIENCE &
INSIGHTS REPORT,
Dec. 2021

28 billion video views 
TOKYO 2020 WATCHED BY MORE THAN 3 BILLION PEOPLE. 

Tokyo 2020 was the most watched Olympic Games ever on digital platforms. 

28 billion video views 
TOKYO 2020 WATCHED BY MORE THAN 3 BILLION PEOPLE. 

Tokyo 2020 was the most watched Olympic Games ever on digital platforms. 

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6.1 billion engagements on media handles
TOKYO 2020 RECORD DIGITAL USERS AND SOCIAL MEDIA ENGAGEMENTS .

6.1 billion engagements on media handles
TOKYO 2020 RECORD DIGITAL USERS AND SOCIAL MEDIA ENGAGEMENTS .

most appealing 
THE OLYMPIC GAMES CONTINUE TO BE THE WORLD’S MOST APPEALING SPORTS & ENTERTAINMENT PROPERTY. 

most appealing 
THE OLYMPIC GAMES CONTINUE TO BE THE WORLD’S MOST APPEALING SPORTS & ENTERTAINMENT PROPERTY. 

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"a light at the end of the tunnel"  
59% “CONSIDERING THE COVID-19 PANDEMIC, THE OLYMPIC GAMES TOKYO 2020 REPRESENTED A LIGHT AT THE END OF THE TUNNEL”. 

60% EXPECT THE 2020 OLYMPIC GAMES WILL LEAVE A POSITIVE LEGACY FOR TOKYO/JAPAN 

"a light at the end of the tunnel"  
59% “CONSIDERING THE COVID-19 PANDEMIC, THE OLYMPIC GAMES TOKYO 2020 REPRESENTED A LIGHT AT THE END OF THE TUNNEL”. 

60% EXPECT THE 2020 OLYMPIC GAMES WILL LEAVE A POSITIVE LEGACY FOR TOKYO/JAPAN 

satisfied with the Covid-19 countermeasures  
80% RATED “GOOD” OR “VERY GOOD” IN THE OLYMPIC VILLAGE / OFFICIAL OLYMPIC ACCOMMODATION.

82% RATED “GOOD” FOR COVID-19 COUNTERMEASURES WITHIN THE OLYMPIC VILLAGE. 

satisfied with the Covid-19 countermeasures  
80% RATED “GOOD” OR “VERY GOOD” IN THE OLYMPIC VILLAGE / OFFICIAL OLYMPIC ACCOMMODATION.

82% RATED “GOOD” FOR COVID-19 COUNTERMEASURES WITHIN THE OLYMPIC VILLAGE. 

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