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IOC, TOKYO 2020
AUDIENCE &
INSIGHTS REPORT,
Dec. 2021

28 billion video views 
TOKYO 2020 WATCHED BY MORE THAN 3 BILLION PEOPLE. 

Tokyo 2020 was the most watched Olympic Games ever on digital platforms. 

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6.1 billion engagements on media handles
TOKYO 2020 RECORD DIGITAL USERS AND SOCIAL MEDIA ENGAGEMENTS .

most appealing 
THE OLYMPIC GAMES CONTINUE TO BE THE WORLD’S MOST APPEALING SPORTS & ENTERTAINMENT PROPERTY. 

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"a light at the end of the tunnel"  
59% “CONSIDERING THE COVID-19 PANDEMIC, THE OLYMPIC GAMES TOKYO 2020 REPRESENTED A LIGHT AT THE END OF THE TUNNEL”. 

60% EXPECT THE 2020 OLYMPIC GAMES WILL LEAVE A POSITIVE LEGACY FOR TOKYO/JAPAN 

satisfied with the Covid-19 countermeasures  
80% RATED “GOOD” OR “VERY GOOD” IN THE OLYMPIC VILLAGE / OFFICIAL OLYMPIC ACCOMMODATION.

82% RATED “GOOD” FOR COVID-19 COUNTERMEASURES WITHIN THE OLYMPIC VILLAGE. 

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MARCEL HAUPT
I am a Germany based creative director and photographer transforming culture to impact. As a former high performance athlete I feel at home in the world of sports. I can say it's been an interesting journey and I've been lucky enough to travel around and shoot and produce on the set of TV and film productions, campaigns and documentary portraits. When I'm not spending time with my wife and son or catching up with friends, I can be found practicing judo and coaching competitive athletes.

Superpower: High-energy at all hours. 
Described as: "Wundertüte". 

Selected Clients: Mercedes-Benz, Innenministerium NRW, TBWA, BBDO, Heimat Werbeagentur, DDB, C3, C/O, HAVAS, fischerAppelt, ROBA, Bundeswehr, Henkel, SOMAT, Loctite, Pattex, Persil, Bref, Alltours, Kuoni/DER Touristik, REWE, Bosch, Bizerba, Ford, ZDF, Brainworx, Blaues Kreuz, BZI, Review/P&C, Chameleon, Eyeworks, NEW ID, TV Movie, Tagesspiegel, Welt kompakt, Süddeutsche Zeitung

CONTACT 
info@marcelhaupt.com, +49 162 7 08 35 70

Impressum & Datenschutz

Photo: Frank Lösing

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