Silence_Zeichenfläche 1 Kopie 4

IOC, TOKYO 2020
AUDIENCE &
INSIGHTS REPORT,
Dec. 2021

28 billion video views 
TOKYO 2020 WATCHED BY MORE THAN 3 BILLION PEOPLE. 

Tokyo 2020 was the most watched Olympic Games ever on digital platforms. 

studie_IOC_Tokyo-2020-External-Communications-4
studie_IOC_Tokyo-2020-External-Communications-6

6.1 billion engagements on media handles
TOKYO 2020 RECORD DIGITAL USERS AND SOCIAL MEDIA ENGAGEMENTS .

most appealing 
THE OLYMPIC GAMES CONTINUE TO BE THE WORLD’S MOST APPEALING SPORTS & ENTERTAINMENT PROPERTY. 

studie_IOC_Tokyo-2020-External-Communications-7
studie_IOC_Tokyo-2020-External-Communications-8

"a light at the end of the tunnel"  
59% “CONSIDERING THE COVID-19 PANDEMIC, THE OLYMPIC GAMES TOKYO 2020 REPRESENTED A LIGHT AT THE END OF THE TUNNEL”. 

60% EXPECT THE 2020 OLYMPIC GAMES WILL LEAVE A POSITIVE LEGACY FOR TOKYO/JAPAN 

satisfied with the Covid-19 countermeasures  
80% RATED “GOOD” OR “VERY GOOD” IN THE OLYMPIC VILLAGE / OFFICIAL OLYMPIC ACCOMMODATION.

82% RATED “GOOD” FOR COVID-19 COUNTERMEASURES WITHIN THE OLYMPIC VILLAGE. 

studie_IOC_Tokyo-2020-External-Communications-10

MARCEL HAUPT
Marcel Haupt is a German based freelance multimedia storyteller with an advertising agency background. As a professional photographer, it’s safe to say it has been an interesting journey and Marcel has been lucky enough to have travelled around shooting and producing on-set TV and movie productions, campaigns and documentary portraits. When he's not spending time with his wife and son or hanging out with friends, you’ll find him doing judo and caring for competitive athletes.

Superpower: High-energy at all hours. 

Selected Clients: Mercedes-Benz, Innenministerium NRW, TBWA, BBDO, Heimat Werbeagentur, DDB, C3, C/O, HAVAS, fischerAppelt, ROBA, Bundeswehr, Henkel, SOMAT, Loctite, Pattex, Persil, Bref, Alltours, Kuoni/DER Touristik, REWE, Bosch, Bizerba, Ford, ZDF, Brainworx, Blaues Kreuz, BZI, Review/P&C, Chameleon, Eyeworks, NEW ID, TV Movie, Tagesspiegel, Welt kompakt, Süddeutsche Zeitung

CONTACT 
info@marcelhaupt.com, +49 162 7 08 35 70

Impressum & Datenschutz

Photo: Frank Lösing

20191006_marcelhaupt_loctite_2019