IOC, TOKYO 2020
AUDIENCE &
INSIGHTS REPORT,
Dec. 2021
28 billion video views
TOKYO 2020 WATCHED BY MORE THAN 3 BILLION PEOPLE.
Tokyo 2020 was the most watched Olympic Games ever on digital platforms.
28 billion video views
TOKYO 2020 WATCHED BY MORE THAN 3 BILLION PEOPLE.
Tokyo 2020 was the most watched Olympic Games ever on digital platforms.
6.1 billion engagements on media handles
TOKYO 2020 RECORD DIGITAL USERS AND SOCIAL MEDIA ENGAGEMENTS .
6.1 billion engagements on media handles
TOKYO 2020 RECORD DIGITAL USERS AND SOCIAL MEDIA ENGAGEMENTS .
most appealing
THE OLYMPIC GAMES CONTINUE TO BE THE WORLD’S MOST APPEALING SPORTS & ENTERTAINMENT PROPERTY.
most appealing
THE OLYMPIC GAMES CONTINUE TO BE THE WORLD’S MOST APPEALING SPORTS & ENTERTAINMENT PROPERTY.
"a light at the end of the tunnel"
59% “CONSIDERING THE COVID-19 PANDEMIC, THE OLYMPIC GAMES TOKYO 2020 REPRESENTED A LIGHT AT THE END OF THE TUNNEL”.
60% EXPECT THE 2020 OLYMPIC GAMES WILL LEAVE A POSITIVE LEGACY FOR TOKYO/JAPAN
"a light at the end of the tunnel"
59% “CONSIDERING THE COVID-19 PANDEMIC, THE OLYMPIC GAMES TOKYO 2020 REPRESENTED A LIGHT AT THE END OF THE TUNNEL”.
60% EXPECT THE 2020 OLYMPIC GAMES WILL LEAVE A POSITIVE LEGACY FOR TOKYO/JAPAN
satisfied with the Covid-19 countermeasures
80% RATED “GOOD” OR “VERY GOOD” IN THE OLYMPIC VILLAGE / OFFICIAL OLYMPIC ACCOMMODATION.
82% RATED “GOOD” FOR COVID-19 COUNTERMEASURES WITHIN THE OLYMPIC VILLAGE.
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