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Additional information
1.3 million
Likes Simone Biles’s tweet has received at time of writing after bowing out of the team and individual competitions to protect her mental health.


348%
Increase in followers to NBCUniversal’s Olympics channel on TikTok since the opening ceremony.
16.7 million
US TV viewers of the Tokyo opening ceremony, a 33-year low.


976.000
Subscribers to Tom Daley’s YouTube channel.
$40 million
Estimated worth of the exposure US sprinter Sha’Carri Richardson received after being banned from the 2020 games.

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My mission: To define moments on a global scale for entities, brands, advertising agencies and cultural creatives.My mission: To define moments on a global scale for entities, brands, advertising agencies and cultural creatives.My mission: To define moments on a global scale for entities, brands, advertising agencies and cultural creatives.